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Should You Invest in a Brand Video or a Commercial For Your Company?

There is no denying that the use of video is the most effective way of reaching a target market today. Video advertisements have penetrated almost all social media platforms including Vimeo, YouTube, Facebook, Linked and Instagram. These advertisements are getting more attention as time goes by. This is the marketing trend right now where more and more companies are embracing branding videos rather than the traditional TV commercials.

There are numerous reasons behind the shift to online branding videos. As Lemonlight Media, an exemplary Miami video production company, points out the primary reason behind this shift is the budget.

TV commercials are heavily funded, to the point that only big companies can afford it. A 30-second commercial for the Super Bowl, for instance, costs an average of $2 million just for the airtime. Now imagine, how much more is needed for the production? Do you think that small to medium enterprises can afford this amount?

On the contrary, branding videos don’t have to be that costly. Supposing you have talented employees who can lend their skills in producing the video, video production will not cost you more than a thousand dollar. Even if you have to pay a website or a social media to promote your video, they don’t charge more than how much TV stations would ask for. As a matter of fact, there are so many branding videos on the internet created by small companies that got posted for free!

When it comes to the issue of which is more effective, 75% of ad agencies agree that branding videos are as effective as commercial video. Only 17% of experts are convinced that commercial ads are still superior compared to branding videos. Their argument is anchored on the truth that TV commercials can reach a broader share of the audience because the videos can appear both on TV and on digital platforms.  As a fact, most ad agencies have tied up with social media to make TV commercials also appear on video sharing sites.

In 2010, Nielsen stopped reporting TV channel ratings because the data is no longer reliable. TV programs can now be accessed through other means like live streaming.  This means that the number of viewers watching TV commercials can no longer be tracked. This brings a little doubt as to the efficiency of commercial ads placed on TV. On the other hand, it is easy to track how many views, likes, comments, shares, and how much time a viewer spends on a particular ad placed online. As a company, you want to invest in something where you can easily track the results, right?

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Company Branding

Should You Invest in a Brand Video or a Commercial For Your Company?

There is no denying that the use of video is the most effective way of reaching a target market today. Video advertisements have penetrated almost all social media platforms including Vimeo, YouTube, Facebook, Linked and Instagram. These advertisements are getting more attention as time goes by. This is the marketing trend right now where more and more companies are embracing branding videos rather than the traditional TV commercials.

There are numerous reasons behind the shift to online branding videos. As Lemonlight Media, an exemplary Miami video production company, points out the primary reason behind this shift is the budget.

TV commercials are heavily funded, to the point that only big companies can afford it. A 30-second commercial for the Super Bowl, for instance, costs an average of $2 million just for the airtime. Now imagine, how much more is needed for the production? Do you think that small to medium enterprises can afford this amount?

On the contrary, branding videos don’t have to be that costly. Supposing you have talented employees who can lend their skills in producing the video, video production will not cost you more than a thousand dollar. Even if you have to pay a website or a social media to promote your video, they don’t charge more than how much TV stations would ask for. As a matter of fact, there are so many branding videos on the internet created by small companies that got posted for free!

When it comes to the issue of which is more effective, 75% of ad agencies agree that branding videos are as effective as commercial video. Only 17% of experts are convinced that commercial ads are still superior compared to branding videos. Their argument is anchored on the truth that TV commercials can reach a broader share of the audience because the videos can appear both on TV and on digital platforms.  As a fact, most ad agencies have tied up with social media to make TV commercials also appear on video sharing sites.

In 2010, Nielsen stopped reporting TV channel ratings because the data is no longer reliable. TV programs can now be accessed through other means like live streaming.  This means that the number of viewers watching TV commercials can no longer be tracked. This brings a little doubt as to the efficiency of commercial ads placed on TV. On the other hand, it is easy to track how many views, likes, comments, shares, and how much time a viewer spends on a particular ad placed online. As a company, you want to invest in something where you can easily track the results, right?

Subscribe to Online Marketing

Online Marketing

Should You Invest in a Brand Video or a Commercial For Your Company?

There is no denying that the use of video is the most effective way of reaching a target market today. Video advertisements have penetrated almost all social media platforms including Vimeo, YouTube, Facebook, Linked and Instagram. These advertisements are getting more attention as time goes by. This is the marketing trend right now where more and more companies are embracing branding videos rather than the traditional TV commercials.

There are numerous reasons behind the shift to online branding videos. As Lemonlight Media, an exemplary Miami video production company, points out the primary reason behind this shift is the budget.

TV commercials are heavily funded, to the point that only big companies can afford it. A 30-second commercial for the Super Bowl, for instance, costs an average of $2 million just for the airtime. Now imagine, how much more is needed for the production? Do you think that small to medium enterprises can afford this amount?

On the contrary, branding videos don’t have to be that costly. Supposing you have talented employees who can lend their skills in producing the video, video production will not cost you more than a thousand dollar. Even if you have to pay a website or a social media to promote your video, they don’t charge more than how much TV stations would ask for. As a matter of fact, there are so many branding videos on the internet created by small companies that got posted for free!

When it comes to the issue of which is more effective, 75% of ad agencies agree that branding videos are as effective as commercial video. Only 17% of experts are convinced that commercial ads are still superior compared to branding videos. Their argument is anchored on the truth that TV commercials can reach a broader share of the audience because the videos can appear both on TV and on digital platforms.  As a fact, most ad agencies have tied up with social media to make TV commercials also appear on video sharing sites.

In 2010, Nielsen stopped reporting TV channel ratings because the data is no longer reliable. TV programs can now be accessed through other means like live streaming.  This means that the number of viewers watching TV commercials can no longer be tracked. This brings a little doubt as to the efficiency of commercial ads placed on TV. On the other hand, it is easy to track how many views, likes, comments, shares, and how much time a viewer spends on a particular ad placed online. As a company, you want to invest in something where you can easily track the results, right?